Pull a Cork and Raise the Flag
U.S. Now Leads the World in Wine Consumption
by Gregory D. McCluney
As predicted, the U.S. is now the largest wine market on earth. 2013 data, as recorded by Impact Databank, and reported by the Wine Spectator, pegged American consumption at 329 million cases. This surpassed France, Italy and China, all of which actually noted slight declines in 2013.
The takeover had been predicted by industry watchers; it was only a matter of when. U.S. wine consumption has been on steady rise. Wine passed beer a few years back and has been fueled by an increase in wine drinking by a younger generation. New products such as sweet wine, sparkling wine and inexpensive imports have helped. At the same time, the younger adults of most European countries have actually been drinking less wine than their parents. As the E.U. struggles with sluggish growth and high unemployment among younger adults, they are buying and consuming less wine. more »
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